Smart strategy for hospitality & lifestyle leaders
Our roadmap navigates to the intersection of communications, marketing and operations (where the magic happens).
Service Offerings
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Expert media & content creator relations for campaigns, openings and projects.
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Deep-dive brand audit, marketing strategy and comms direction for small teams and founder-led concepts.
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Hands-on, intelligent positioning to merge intent, perception and execution for pre-opening and existing concepts.
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Tailored support for projects, events, copywriting needs or initiatives that don't fit a retainer model.
About Frances
With over a decade of agency experience, Frances Blount Demont is an expert in creative communications strategy. Her passion lies at the intersection of integrated communications and brand building, with a story-first philosophy that translates marketing objectives into movement.
Starting her career in celebrity entertainment & lifestyle PR, she worked with the likes of Luke Bryan & Kelsea Ballerini in Nashville, along with brands like ORLY Nail Polish, Tipsy Elves, Sand Cloud and Harper Wilde out of LA. Moving to a nationally acclaimed hospitality agency, she worked her way to Managing Director, overseeing campaigns from her homebase in Miami with a diverse clientele ranging from corporate entities like Hilton, Nobu, Yum! Brands, Whataburger, North Italia and IHG, to celebrity brands, CPG brands, beverage & spirits, independent James Bears Award-winning & Michelin-starred restaurants, and luxury hotels & hospitality projects.
Frances started FDPR to offer boutique consulting and hands-on services, believing that the best work is done when the barrier between agency & client is dropped and she can use her expertise to be a true extension of a brand team.
Global Experience with a Local POV
Media relations & hosting
Content creator campaigns
Brand building
Go-to-market strategy & launches
Openings
Partnerships & activations
Creative community marketing
Independent concepts & operators
Corporate & multi-unit concepts
Comp set audit & market insights
C-suite advisory & thought leadership
Crisis comms
Award strategy
Copywriting
Let’s chat